Host: Wayne Cullen, Senior Manager, Service Provider Architectures
Speaker: Carl Moberg, Director Technology Ian Hood, Senior Manager, Service Provider Architectures
Technology now allows the delivery of truly delightful experiences to customers, enabling businesses to transform and strengthen their brands in ways never before possible. We are all optimizing products and services in highly personal ways. No surprise, then, that we want similar flexibility to personalize the various services and products consumed in our businesses. More so if such personalization delivers efficiency, improves business processes, provides business agility, and lowers service costs.
However, the current model deployed by service providers worldwide is challenged in being able to address the new demands of their customers, both business and personal. Two reasons are that services delivery costs are too high, and operations are too inflexible. Network transformation is essential for survival, not just to seize the opportunity ahead.
Fortunately, technologies such as software-defined network (SDN) and network function virtualization (NFV) are emerging that have the potential to help the necessary transformation, but only if implemented correctly. One essential aspect is the automated orchestration of services delivery over their lifecycles from service creation, customer initial order, modifications to final deactivation. All while accompanied by an economically efficient means to make sure SLAs are kept and customer experience is maintained at high quality.
Given the current hype around SDN and NFV, it is important to understand the principles necessary behind a successful orchestration approach and to evaluate how well it and any contenders meet three “extreme” requirements: extreme flexibility, extreme automation, and extreme reliability.
In this session, you will:
• Discover how to meet the three extreme requirements
• Learn about a model-driven approach to services orchestration
• See how it is used as a critical component in a deployed solution example
Learn more about Cisco NGN Solutions for Service Providers
Learn more about Cisco Transport Solutions for Service Providers